When we tackle complex problems as if they are complicated, we fall into a trap.

A cloud and weather system is complex. A clock mechanism is complicated.

In business we have both complex and complicated problems but we often treat both as if they are complicated.

Complicated problems can be difficult to solve but with experience and expertise we can find a way.

Complex problems are usually part of inter-connected systems and often unpredictable, which makes them impossible to solve with any certainty.

In the Problem-Hunting Lab we tackle complex problems by first identifying the right questions to answer. Then we harness the collective knowledge of the group to develop ideas to prototype that we can test and modify as required.

The goal is Simplexity - breaking down a complex problem into simpler units that we can address with greater confidence.